Doctors support is not in supply for Kay Burley, the Sky News controversial ‘journalist’ has added to her reputation for ignorance with a dangerous tweet mistaking a sexual health centre for an ‘AIDS clinic’.
The tweet has been criticised by doctors, people living with HIV, HIV and AIDS charities as well as the general public. It is the latest in a long line of controversial comments that cause concern by people with a genuine interest in balanced reporting and news delivery through the UK media.
The comment related to a London clinic accidentally emailing out the names of almost 800 patients who had attended HIV clinics, at 56 Dean Street clinic in Soho. The clinic sent out the names and email addresses of 780 people when a newsletter was issued to clinic patients instead of blind-copying them into the email. Health Secretary Jeremy Hunt said the breach was “completely unacceptable”.
An investigation is underway and the responsible employee will most likely face action or training. Should this be a doctor error, they may need support from a doctors support group.
It is likely that patients who have unwittingly had their HIV status publicly revealed will take legal action against the clinic. They may approach a solicitor to handle the case, and should the employee be sacked, they may seek legal advice from a specialist employment law solicitor. Having your personal medical details released to the general public is particularly damaging when it relates to something which still carries stigma despite huge efforts to educate the general public. The results of HIV testing is far more sensitive than a dyslexia test or irlens syndrome test.
Whilst human error cannot always be avoided, online marketing training for small business and medical practices is strongly advised. Using an online newsletter service such as MailChimp is one way to reduce the likelihood of an embarrassing and damaging mistake of this nature. A medical practice such as a private sexual health clinic could outsource their marketing services such as newsletter to a respected marketing communications agency.
Local Internet marketing agencies in London and the South East are well versed in producing marketing tools such as newsletters for patients and customers of a small business, medical or dental practice. An Internet marketing agency would be able to provide a through the line marketing service including communications (emails and newsletters) as well as social media marketing and search engine optimisation. SEO for dentists and private doctors’ clinics is an effective tool for promoting services.